How to stand out, attract the best clients, and win every sale that comes your way
Every sale is won or lost on your answer to one simple question: Why should I choose you? The problem is that you can’t just tell them. Prospects need to conclude it on their own. What’s worse, they start building the case (for or against you) from the moment they become aware of your existence. To win the job, the client must believe – beyond a shadow of a doubt – that you are the hands-down best choice.
Based on his bestselling book, Lobster on a Cheese Plate, Mark will share the secret to positioning yourself as that ‘best choice’ from the onset, giving you a distinct advantage against the competition.