Let's Light That Fire Inside You

Workshop Agenda

Day One

Wednesday, February 11, 2026

8:00 - 8:30a

Introductions and Workshop Objectives

Doug Howard

8:30 - 9:40a

Being the GPS for Your Business

How to chart your course, monitor progress, and guide your business to its intended destination.

Doug Howard

This informative, interactive, and entertaining session will use the concept of the GPS to illustrate how business owners and leadership teams can better align within the organization and yield incredible results.

We will cover topics such as:

  • Understanding how the 5 steps for using a GPS relate to business success.
  • Defining “the route” from your 5-year business plan and projections
  • Using company data to know when you are off-track.
  • Empowering your team to embrace “recalculating” to bring the results you want
Jeff Borvitz

9:50 - 10:50a

The Sales Process Makeover: What Elite Remodelers Do That Others Don’t

Jeff Borovitz

Elite remodelers don’t leave sales to chance—they run a disciplined, predictable, repeatable process that qualifies faster, uncovers real homeowner pain, and drives projects with fewer surprises. 

This session walks your team through the proven steps top design-build firms use to reduce rework, eliminate price-shopping, and create a buying experience that feels professional and predictable. 

You’ll learn how to tighten each stage of your pipeline, control the conversation from first contact to contract, and win more profitable projects without working harder.

Doug Howard

11:00 - 12:00p

Defining the Path to Your 5-Year Destination:

Discover the Power of Data-Driven Budgeting

Doug Howard

This informative, interactive and entertaining session will utilize the “Know Your Numbers” template to help business owners set ambitious, yet realistic budgets for the coming year.

Concepts will include:

  • Using the Balance Sheet to Define Your 5-Year Goals
  • Identifying Your Key Metrics using the “Know Your Numbers” template
  • Defining the actions you and your team can take to drive better performance

12:00 - 12:50p

Lunch

Time to Refuel and Recharge!

Greg Woleck

12:50 - 1:50p

Better Together: How Design + Production Teams Build Predictable, Profitable Projects

Greg Woleck

Every remodeling company wants predictable schedules, accurate budgets, and a confident client experience—but that only happens when design and production operate as a united front.

This session breaks down the essential habits, systems, and communication rhythms that eliminate rework, prevent costly surprises, and reduce chaos in the field. 

Whether you lead design, production, or both, you’ll walk away with practical frameworks for building a collaborative team your clients can trust and your staff can rely on.

Mark Harari

2:05 - 3:05p

How To Stand Out, Attract the Best Clients & Win Every Sale That Comes Your Way

Mark Harari

“Why should I choose you?” Every project won or lost comes down to how effectively you answer this one question. Prospects must believe you’re their best choice, and here’s the catch: you can’t simply tell them. They must discover it for themselves.

In this session, you’ll learn how to position yourself as the obvious choice from the very first interaction—creating a competitive edge even against companies ten times your size. Through real-world examples and interactive exercises, you’ll get practical tools to elevate your brand, sharpen your message, and differentiate your business in a way that’s impossible to ignore.

You’ll walk away with strategies you can put to work immediately to attract better clients and close more profitable jobs.

What You’ll Learn:

  • Define your ideal customer so you can speak directly to their motivations and create messaging that virtually guarantees the sale.
  • Build a strong, defensible point of difference that sets you apart and positions you as the market leader—even in crowded or price-driven markets.
  • Leverage brand psychology to create an emotional connection that makes prospects feel confident, comfortable, and compelled to choose you.
Jeff Borvitz

3:15 - 4:15p

The A.I. Enabled Remodeler: Fewer Mistakes. More Wins. Zero Margin Leaks.

Jeff Borovitz

In today’s market, speed, accuracy, and flawless communication win jobs—and A.I. gives remodelers the edge. This session shows how forward-thinking builders use A.I. to eliminate rework, tighten scopes, accelerate estimating, and deliver a smoother client experience.

Attendees will learn practical, real-world tools that protect margin, streamline workflows, and free up bandwidth so you can produce better, and outpace every competitor still stuck in manual mode.

Mark Harari

4:25 - 4:50p

True Tales of Cybercrime and the Strategies to Protect Your Profits

Mark Harari

Think your remodeling company is too small to attract cybercriminals? Think again. In the past year alone, Mark has seen small businesses—just like yours—lose hundreds of thousands of dollars to cyberattacks, with one forced into bankruptcy.

In this eye-opening session, Mark reveals real stories of cybercrime hitting remodelers and other small businesses, exposing the simple vulnerabilities that made them easy targets—and the straightforward steps that could have protected them.

You’ll learn practical, business-ready strategies to safeguard your profits, secure your systems, and protect your team from costly mistakes. Cybersecurity isn’t optional anymore; it’s a core part of running a healthy, competitive remodeling business in a digital-first world.

5:00 - 5:45p

Happy Hour

Unwind after a day of intense learning with hors d'oeuvres and cocktails. A perfect time to relax, network, and discuss what you learned.

Day Two

Thursday, February 12, 2026

8:00 - 8:30a

Welcome Back & one Takeaway

Annacherie Thompson

8:30 - 9:30a

Crack the People Code: Use DISC to Build a Stronger, More Productive Team

Annacherie Thompson

Get ready to “crack the people code.” In this session, you’ll discover how the DISC behavioral styles shape the way you—and your team—communicate, make decisions, and respond under pressure. You’ll gain a clearer understanding of your own style and learn how to quickly recognize the styles of others.

You’ll walk away with practical tools to adjust your communication, reduce friction, navigate conflict with confidence, and strengthen everyday collaboration. 

DISC is a simple but powerful framework—and mastering it can dramatically improve how your team works together.

Danielle Russell

9:40 - 10:40a

Build a Marketing Engine That Fuels Your Next Level of Growth

Danielle Russell

The remodeling companies that will win in 2026 aren’t the ones posting randomly on Instagram. They’re the ones building a real marketing system. 

In this session, Danielle shares the foundational playbook every remodeler needs to grow: a strategy that attracts the right clients, converts them at every stage of the buyer journey, nurtures them until they’re ready, and measures what actually works. 

You’ll walk away with clarity, confidence, and a proven roadmap for turning your website into your hardest-working salesperson – all while staying ahead of the massive shifts happening in the Age of AI.

Victoria Downing

10:50 - 11:50a

Measure What Matters: The Financial Metrics That Drive Profitability

Victoria Downing

If you want a more predictable, profitable remodeling business, you must measure what truly matters. In this fast-paced, eye-opening session, industry expert Victoria Downing reveals the key performance metrics—financial and otherwise—that top remodeling companies rely on to make smarter decisions, stay ahead of challenges, and consistently produce strong profits.

You’ll learn how to use these numbers not just to understand your business, but to actively steer it—creating clarity, confidence, and long-term financial stability.

What You’ll Learn:

  • Identify where you are in the 5 Stages of Business Growth, and what it takes to move forward with purpose and control.
  • Apply the financial tools used by the industry’s top performers to improve margins, forecasting, and long-term strategic planning.
  • Turn your Balance Sheet and Income Statement into your most valuable leadership tools, giving you the insight needed to make better daily decisions.
  • Use job costing the way the best companies do, ensuring you capture every dollar of the profit you’ve earned and never leave money on the table again.

11:50 - 12:35p

Lunch

Time to Refuel and Recharge!

Annacherie Thompson

12:35 - 2:05p

Masterminds: The Power of Peer Problem-Solving

Annacherie Thompson

Capture the genius of the most powerful marketing minds in the industry — your peers.

It’s fast, it’s effective and your participation is required in this interactive and innovative session. Led by Remodelers Advantage Roundtables Group Manager, Annacherie Thompson, this program will provide you with the opportunity to receive customized input to your company’s most burning issues from the business owners who’ve been there.

Find out what’s working in the real world in this fantastic forum.

2:05 - 2:30p

Commitments & Conclusion

Watch The Video

"Go to this seminar. You will not regret it. It will change your life."

Abe Degnan, Degnan Design Builders

Don't Delay. There are only 20 Seats for this event.

YOUR CHANGE STARTS HERE > >> >>>