YOU'LL BE LEARNING FROM THE BEST IN THE INDUSTRY

meet the speakers

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The Force Behind The Conference

the Sponsors

Victoria Downing

President, Remodelers Advantage

For over 30 years, Victoria has worked with owners of remodeling companies across the United States and Canada, to help them build strong, consistently profitable businesses. She is known for her high-energy educational seminars as well as her in-depth knowledge of the best practices that transform company performance.

In addition to being a published author and sought-after speaker, Victoria is Co-Host of PowerTips Unscripted, a weekly Podcast featuring interviews of thought-leaders from the Remodeling and associated industries.

Victoria Downing

Doug Howard

Senior Consultant, Remodelers Advantage

Doug Howard is an experienced Leader, entrepreneur and business consultant with over 25 years of success in leading organizations, starting new companies and assisting client businesses as they start-up, grow or transition.

Throughout his career Doug has served in leadership in for-profit, non-profit and government organizations. A graduate of the Wharton School of Business, Doug now specializes in helping remodeling company owners develop strategic plans, streamline processes, improve profitability, and navigate growth.

Doug Howard

Steve Wheeler

Executive Director of Roundtables

As Executive Director of Roundtables, Steve is ultimately responsible for ensuring our members have an amazing Roundtables experience that will help them reach their financial and personal goals. 

In addition, Steve is Co-host of Why We Build, a weekly podcast focused on the production-side of remodeling.

Prior to joining Remodelers Advantage, Steve spent 12 years as a remodeling business owner in nearby Delaware. 

Steve Wheeler

Greg Woleck

Director of Consulting & Production Guru

Starting his career as a hands-on carpenter, Greg advanced through roles as Lead Carpenter, Site Supervisor, Project Manager, and Estimator—giving him a deep understanding of production from every angle. 

Driven by a passion for the remodeling industry, Greg focuses on elevating leadership in production, project management, and estimating while staying current on building science, best practices, and emerging technologies shaping the future of residential remodeling.

Greg Woleck

Mark Harari

Best-Selling Author, Marketing Guru

Mark Harari is an award-winning marketer and the best-selling author of Lobster on a Cheese Plate: How to stand out, attract the best clients, and win every sale that comes your way.

His pioneering work in developing targeted audience acquisition strategies has influenced industry best practices.

He is the recipient of numerous marketing awards in many categories, including video, web design, print advertising, and copywriting. They include three prestigious Muse Creative awards, an IAC award, three AVA Digital awards, and two MarCom International awards.

Mark Harari

Jeff Borovitz

Sandler Sales Trainer

With over 30 years of frontline experience, Jeff has trained more than 5,000 construction sales professionals, led award-winning sales teams, and made over 100,000 calls that resulted in real deals—not theory. 

Jeff is a force multiplier for businesses in the construction industry.

He’s helped companies generate triple-digit growth in revenue and profits by dismantling the fear, doubt, and worry that sabotage success—and replacing them with battlefield-tested courage, rock solid confidence , and the calmness and clarity that drive action.

Jeff Borvitz

Annacherie Thompson

Member Success Manager

Annacherie Thompson serves as the Member Success Manager at Remodelers Advantage, where she excels at guiding members through challenges with clarity, patience, and genuine care. 

With 15+ years in administrative leadership and customer service, she brings a deep understanding of people and process. Annacherie facilitates Masterminds and communication sessions with a warm, engaging, and practical approach that strengthens team connections.

Annacherie Thompson

Danielle Russell

President, Builder Funnel

Danielle Russell is the President of Builder Funnel, a digital marketing agency that helps home builders and remodelers grow through strategic, scalable systems. Over the past decade, she has led the company from a small remote team to a multi-million-dollar business, earning a spot on the Inc. 5000 list and achieving 91% team retention. She’s passionate about hiring well, building systems that scale, and creating workplaces people never want to leave. Her mission is to build the kind of workplace she wants to work in—and invite others to join her.

Danielle Russell

Daniel Carerro

Owner, House to Home Solutions

Daniel leads his company with integrity. He takes pride in the company’s streamlined processes, quality products, customer experience and award-winning team. Involved in every project, Daniel loves transforming client spaces and is a walking encyclopedia of product and construction knowledge.

Daniel is the 2022 recipient of the prestigious Remodelers Advantage Impact Award which recognizes an individual who embodies, in spirit and practice, the selfless leadership and unwavering commitment that has made Remodelers Advantage Roundtables the largest, most successful peer learning program in the industry.

Daniel Carerro

Craig Deimler

Remodeling Sales Expert

Originally from Harrisburg, Pennsylvania, Craig attended Penn State University where he graduated, in 1994, with a Bachelor of Science in Labor Industrial Relations and Business Management.

As the former owner of Deimler Family Construction, he was the head designer and supervised all design, drafting and estimating. Craig’s designs have won numerous awards for their creativity as well as their ability to blend into the existing house and surroundings.

Each project he designed solved the client’s needs, problems and frustrations as well as found creative solutions to the challenges that each project presented.

Craig Diemler